Wednesday, 19 December 2012

Film Study | Information Looked At & To Do List

Life As We Know It
Poster  –
Facts & Information –
Social Networking –
Facebook:
Twitter:
Fan Sites –


The Back-Up Plan
















My Last Five Girlfriends
Official Website - Trailer   –
Poster  –
Facts & Information –
Social Networking –
Facebook:
Twitter:

To Do List:
Look at 'My Last Five Girlfriends' film and familarise self with it to find out if it is suitable for the case study
Look at the promotional and advertising material for the film
Look at marketing techniques of the film and the institution

Tuesday, 18 December 2012

Reality TV | Creating a Programme

For my reality TV programme I have used inspiration from programmes such as 'America's Next Top Model' and 'Britain's Next Top Model' in which there are a group of people who are competing for one prize.


Title: 'Captured'
The show will involve 15 people who are passionate about photographer and wish to pursue a career into the industry (fashion, wildlife, journalism ect.) Each week there will be a task in which all photographers get to take images of a subject (model, outdoor, animals ect.) and there will also be an elimination in which the weakest photographer gets sent home. All photographers will be living in the same house and will be followed around by a film team so the audience get an insight into the everyday routines and the type of relationship between these people.
My target audience is mainly going to be any age range but predominantly younger people due to the format of the film, and then anyone who has an interest in Photography or is a Photographer.
The 'characters' are going to be the 15 people involved, who are a variety of ages and have different backgrounds, some will have more experience in Photography than others which may create tension in the house of people if there are any arguments ect.

In episode 1 there will be a section on each person taking part in the show and their background (age, location ect.) and then their interest in Photography and experience, general background information. This will then lead into the meeting of all the photographers and arriving at their new home and sorting out the issues and organising of getting settled in their new place. Towards the end they will be given their first task where they have to photograph a model for a fashion magazine (example) and will have a certain amount of time and frames they can take, after this the photographers will have their images judged and critiqued. Once this is over one photographer will be sent home if they have the weakest permfomance and image.

Tuesday, 11 December 2012

’It is not the strongest that survive but those most responsive to change.’ How and why do media institutions continue to change?

My media case study has been looking at the two films 'Life As We Know It' and 'The Back-Up Plan' through Broadcast, Print and E-Media platforms.
Firstly the media institution for 'Life As We Know It', Warner Bros. Pictures have used a wide variety of social networking during the time the film was in the cinema and being promoted, this included Twitter, Facebook, YouTube and YahooMovies. Warner Bros. have their own institution Twitter account therefore they used this to promote the film and they have also created a Facebook page which is specifically for the film however there is also a page for Warner Bros. Entertainment which has over 1 million 'likes' so this was a large platform for advertisement.  The Back-Up Plan had a much smaller institution with CBS Films who has used Facebook, Twitter, YouTube and YahooMovies as social networking, however they have a much smaller fan base with only just over 1000 likes on Facebook and therefore are aiming at a smaller audience. Both of these films have interviews with the main actors of the cast about the film and this means that a wider audience can access it, especially people of any class so the institution is able to advertise to more people.
These films are now available on DVD however they can also be accessed online or rented through websites such as Netflix and LoveFilm. Both of these films are available online, DVD and Blu Ray which attracts a wider audience as this is a specific type of film product, only available with people who have paid for Blu-ray systems. These also offer behind the scenes and extra information which is unlike what is offered at the cinema so people who are fans will be able to get extra information that is only available on this platform there the institution are going to possibly attract more people, especially if people have waited for the DVD instead of visiting a cinema so that they can get these bonuses.
Also the film 'Life As We Know It' offers a small amount of merchandise in the form of the wallpapers from the official website and trailers and features through iTunes however the Back-Up Plan does not offer this and this could be due to it being a smaller institution who cannot afford to offer this merchandise towards a low budget film.
The film 'Life As We Know It' has used viral marketing through Facebook as this can be shared to other people and also when people 'like' the page it will show up on their news feed which is then shown to people on their friends list so more people can access the page, this works as a cheap marketing scheme for the institution so they don't have to do as much work to get their films promoted. The Back-Up Plan used the same technique however there's was not as successful due to the smaller recognition of the film and institution so they were not able to get a large audience interested.

Wednesday, 5 December 2012

Film Trailer Analysis | Unstoppable

Analysis of first 50 seconds of Unstoppable Film Trailer


The trailer begins with a still mid shot of a red and yellow train, which we go on to find is the train that loses control and becomes a 'runaway', the main colour of the train is red which we associate with danger and stop signs which is ironic as the train becomes 'unstoppable' and the sound used is a loud drum that fades out to wind making it seem much more threatening. The shot then quickly moves to an alarm clock going off with diegetic sound and a man waking up to turn it off, these shots are quick and create pace after the shot of the train which appears dark and quite sinister. The clip then moves to a different location with a range of mid shots of men in an industrial building, the music is non-diegetic and is quite 'country' with a guitar and creates an attitude about it which links in with the way the main character speaks to the men saying that he doesn't like "working in a retirement home". The editing of these clips are short and switch quickly between face mid shots to the group of men around the table, making the main character appear outnumbered and more vulnerable against this group however he then acts more of a 'Hero' according to Propps Theory. The shot is then showing the two male train drivers walking alongside the trains, this works as a location panning shot to show where the main plot is going to be based, and then a quick shot of a view underneath a train with diegetic sound of the railway screeching, then the other train driver says "out here you just get killed" this adds drama, pace and shows the severity of the film. The trailer then moves to a later time where the men are talking about family and it shows fast paced clips of their own families, this adds a personal point and also will engage the audience as they know something bad will happen and how this will affect their families. The trailer finally moves to a different location with a different point of view, it shows children getting on a train for a 'field trip' and the audience immediately knows that this is going to be causing trouble with the 'unstoppable' train, we're shown a young girl waiting for a train and then a quick shot of the unstoppable train going past with diegetic sound for emphasis of it's pace and then an overview mid shot of the train hurtling towards a van abandoned across the track and smashing through it without even slowing down, the sound is diegetic again to hear the sound of the crash and the effect this has. It then shows more fast paced clips of the train going through the trees into a town with non-diegetic sound of a woman explaining their is an 'unmanned train rolling into a highly populated area', this will engage the audience because it's dramatic and tense which appeals to those who want to see a action, fast paced thriller.