Friday, 5 October 2012

Institutional Research


Film: Taken
The film Taken is distributed by 20th Century Fox. They are originally owned by William Fox (who formed Fox Film Corporation) in 1915 but in 1978 control passed to the investors Marc Rich and Marvin Davis.  Davis sold this interest to Rupert Murdoch for $250 million in March 1984, but later backed out of a deal with Murdoch to purchase John Kluge's Metromedia television stations. Murdoch went alone and bought the studios, and later bought out Davis' remaining stake in Fox for $325 million. 20th Century Fox is a subsidiary of Rupert Murdoch’s News Corporation and they have subsidiaries such as DreamWorks Animations and Fox STAR Studios. The Company are a part of some of the most popular film and TV franchises such as Star Wars, Ice Age, X-Men, The X-Files, Cops and The Simpsons. They are also known to be one of the six major American Film Studios so there company is extremely big worldwide (http://www.fox.co.uk/).

TV Programme: The X Factor
The TV Programme The X Factor is owned by ITV, ITV is a major commercial public service TV network in the UK. Launched in 1955 under the support of the Independent Television Authority (ITA) to provide competition to the BBC. In recent years, several of these companies have merged so that currently, the fifteen franchises are currently in the hands of three companies. By 2004, ITV was owned by five companies of which two, Carlton and Granada had become major players by owning between the two all the franchises in England, Wales, the Scottish borders and the Isle of Man (http://www.itv.com/). Increasingly ITV's primetime schedules are dominated by its soap operas, such as Coronation Street and Emmerdale. At the start of the 21st century, Independent Television faced criticism for including a large amount of "reality TV" programmes in the schedule, in its defence, ITV does continue to show its major strengths in the fields of sports coverage and drama productions, and it continues to schedule national news in primetime.

Magazine: Glamour
The Magazine Glamour is published by Condé Nast Publications it produces 18 consumer magazines, including Architectural Digest, Bon Appétit, GQ, The New Yorker, Vanity Fair, Glamour and Vogue, as well as four business-to-business publications, 27 websites, and more than 50 apps for mobile and tablet devices. The company, headquartered in New York City, was founded in 1909. (http://www.condenast.com/)Condé Nast is largely considered to be the originator of the “lifestyle magazines”, a type of magazines focused on a particular class or interest instead of targeting the largest possible readership. Its magazines focus on a wide range of subjects, including travel, food, home, culture, and other interests, with fashion the larger portion of the company's focus. 

1 comment:

  1. Well Done! Really good detail and lots of relevant background information :)! may be talk more about each of the institutions' brand identities ? well done though!

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