In what way do the institutions involved in Trance try to connect with and empower their audience?

In what way do the institutions involved in Trance try to connect with and empower their audience?

 

Trance connects in various ways with the audience to empower them such as through the website, it shows high interactivity through showing an exclusive video clip with Danny Boyle. He speaks of the various ways in which the film was formed and the storyline, this gives the audience a reliable insight into what the film is going to be about. On his two similar viral websites (Do you want to remember and Do you want to forget) they open through a montage of flashing clips of 'mind related' images.