Audience Theory - 'The Face'

Uses & Gratifications: The audience is likely to watch this programme for a variety of reasons, for example diversion/escapism as the programme is about models and the fashion industry so for many it is an exclusive look at a different lifestyle. People who enjoy these programmes may want to watch for surveillance reasons to learn more about this industry and how it works. Social interaction plays a big role in modern programmes as the website for 'The Face' has already demonstrated that they will be using hashtags for the programme name and also each top model judge so that the audience can talk about which team they might want to be on or prefer. Finally competition surrounds the whole programme with the three judges and the idea of having the models compete to become 'The Face' of a beauty brand, the judges have the power to remove models if they want to stop another judge from getting their own girl, therefore this suggests that the programme may be quite tactical opposed to actually finding the correct model for what they need for the brand.

Gerbner Cultivation Theory: From watching 'The Face', the audience may get ideas that influence their view of the everyday world such as the idea that models are 'catty' and spiteful towards others, which in many cases is not true, some may not even be of a high class. Also the model's lifestyle appears very glamourised and unrealistic of what working models actually do, this may make some of the audience want to follow a similar career path because of the way this programme presents itself. 

The Cultivation/Culmination Theory: This is where we become desensitised to what is shown in the media. In the programme 'The Face' we may be desensitised to how the judges criticise the girls work, for example they will often be very harsh and offensive and we may not notice this as much as if it was happening in front of us as it's part of the programme and we believe it's due to the cut-throat fashion industry. Often the extravagance of the props or photoshoot studios aren't looked into as much, such as the expensive clothes, accessories. Props that I've seen on America's Next Top Model are animals such as dogs, snakes, tarantulas, tigers, leopards ect. but we don't realise the danger of these so much as we believe they are trained and that it's just for a fashion image so there is no 'real danger'.