In what way has new and digital media impacted on the products in your case study and how they are received by the audience? | 20 Bullet Points

In what way has new and digital media impacted on the products in your case study and how they are received by the audience?  

1. Introduction with reference to digital media and my products in case study
2. More detail on my case studies and a background into the films 
3. Fan sites - Audience having chance to put forward their personal opinion/review of film. Pages on websites such as Facebook & Fanpop
4. Social Networking - Websites 
5. Life As We Know It - A Facebook fan site where people can comment, review, get inside information and pictures about the film. Also a Twitter for the film institution (Warner Bros.) for information on that film but also there upcoming films, advertises whole institution. 
6. The Back-Up Plan - Facebook for commenting, pictures, interviews and clips and also a Twitter page for the film and also one for the institution (CBS Films). 
7. I Give It A Year - Facebook page for pictures, clips, commenting and new information on the film and how successful it is, due to being a new release
8. Sites such as Netflix offer exclusive viewing of new films such as Life As We Know It & The Back-Up Plan, also LoveFilm offer online streaming of these and also a home delivery so that you can watch it on DVD, often companies such as this will offer the films before they are released on DVD meaning they're exclusive and increase the interest of the audience. 
9. Some films offer merchandise alongside the DVD such as clothing, calendars, signed posters ect or something specifically associated with the film, this also gives companies a chance to advertise under their conglomerate.
10. Compare traditional forms of media advertising for films and newer ones such as social networking and giving the audience more of an opinion.
11. Demonstrate how new digital media has had a major impact on the success of films, especially as audiences feel more involved and are inclined to watch something as there is so much more coverage on it and easier to access for information
12. Uses and Gratifications, why are people more interested in films with heavy digital media advertising - surveillance, diversion, personal identity ect.
13. Classification - who is the film advertising to and how are the methods attracting this audience