Laura Mulvey is a british feminist film theorist that was born on 15 August, 1941. She is known for making a number of theories relating to feminism in the media. One particular theory that she made that has become famous to those studying the media is 'The Male Gaze'. Laura Mulvey stated that in classical Hollywood cinema they created the film to have the spectator in a masculine subject position, with the figure of the woman on screen as the object of desire. She further went onto say that Hollywood female characters of the 1950's and 1960's were presented in a provocative manner and "coded with to-be-looked-at-ness". This relates to the 5th point in Goodwins theory that states music videos have particularly voyeuristic treatment of women, supporting the statement. Laura said that they were two modes of the male gaze that would present women in a negative light. This first was the 'voyeuristic view' (i.e. seeing women as an image "to be looked at") and "fetishistic" (i.e. seeing women as a substitute for "the lack," the underlying psychoanalytic fear of castration). This theory compared with Goodwins fifth theory just proves that women are presented in a biased light in the media.
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