MEST 1 Section B | What is the relationship between the media products in your case study and the advertising industry?

 

Brainstorm initital thoughts on the question  

Find examples from all of your films to illustrate the question (for each platform)

Make sure you've used Media terminology in every sentence

Prepare a 3 minute presentation of the question and your case study to the rest of the class.

Brainstorm:
- Synergy
- Themed Merchandise (Clothing, Sountracks, items that associate with film or originals)
- Fansites (FanPop)
- Social Networking (Facebook, Twitter, Pinterest)
- Official Websites (advertising products & merchandise)
- Posters
- Trailers (View count, comments)
- Marketing Campaigns



Life As We Know It, The Back-Up Plan and I Give It A Year have been influenced by the power the advertising industry has over it, and the use of Synergy and merchandise has possibly made the films more successful and increased sales and given the film a wider audience profile.

PRINT
For advertising this is the least popular form as it's doesn't receive as much exposure therefore companies will release magazines and posters for the film but also post interviews and exclusive information online so that more people are likely to view it. 

BROADCAST
YouTube Trailers:
Life As We Know It (2010) - 7.3 million+ views
The Back-Up Plan (2011) - 230,000+ views
I Give It A Year (2013) - 590,000+ views
Rental on LoveFilm & NetFlix means that this company can advertise their capability of having films for rent before it is released on DVD but also the film institution can continue an advertising campaign after the cinema release to attract to a wider audience, especially those who missed going to the cinema or prefer watching films at home.
Also this applies to more current methods of watching films such as downloading to Apple products (iPhone, iPad ect.) also Sky offer 'SkyGo' where you can watch films online and on other devices while out.

E-MEDIA
Major advertisement is now done through social networking such as Facebook & Twitter.
Life As We Know It - Facebook: 600,000+ likes
                               Twitter (Warner Bros.): 515,000+ followers
The Back-Up Plan - Facebook: 280,000+ likes
                             Twitter (CBSFilms): 14,000+ followers
I Give It A Year - Facebook: 14,000+ likes
                          Twitter (StudioCanal): 16,000+ followers
User Generated Content -
Fansites such as FanPop has forums for all 3 films
YouTube, people upload personal reviews of film, fanmade trailers, sequels and can comment meaning the audience have social interaction which leads to the film being advertised to a wider audience without intention.

SYNERGY
Synergy plays a big role in the relationship between the media product and the advertising.
Merchandise comes about from this, the film Life As We Know It has a soundtrack, wallpapers and a set of newborn baby items including bottle, changing kit ect. similar to what the actual film had. The Back-Up Plan had the clothing the main character (Jennifer Lopez) wore up for auction plus a soundtrack. At the moment I Give It A Year only has a soundtrack because it's a new release. 
The first two films have DVD's out with bonus information and scenes plus a version for Blu-ray.